In this vibrant and visionary conversation, Marchelle Varamini, Head of Value at Boomi, introduces the concept of Value Experience (VX)—a holistic approach that redefines how value is embedded across every touchpoint in the customer journey. Drawing from her leadership roles at SAP, Amplitude, and now Boomi, Marchelle explains why traditional value engineering falls short in today’s renewal-driven economy, and how organizations must evolve to create unified, cross-functional value alignment.

She shares frameworks for activating VX across sales, customer success, product, pricing, and marketing, illustrating how every function owns a “spoke” in the value wheel. With clear strategy and contagious passion, she lays out how companies can turn value into a company-wide operating system—and why VX is not just a pre-sales motion, but the future of go-to-market strategy.