Why this? Why Symbe? Why Now?
Why Intelligent Business Cases?
If you've gotten all the way to this page, it means you're probably interested in learning more. Business cases serve as the cornerstone of the buyer-seller relationship. They make the case for a project, purchase or initiative and act as the bond between the buyer and supplier throughout their entire relationship. We firmly believe that the better the business case, the better the decision and stronger the partnership. Our mission is to help companies create value, by enabling sales teams to more effectively partner with their buyers to establish the best possible commercial structure between them.
Let's meet our cast.
Martin Blinder
CEO
Thomas Laurbjerg
CRO
Xavier Wilders
CTO
Oliver MacCarthy
Head of Product Design
Sam Ajami
Senior Account Manager & Value Architect
Rupert Smith
Senior Software Engineer
Archit Sharma
Full-stack Developer
Our History
The original idea for Symbe was inspired by our experiences at Tictrac, a pioneer in B2B Digital Health and Wellness. Our greatest challenge was that our product, perceived as a ‘nice-to-have’, often took a backseat to other initiatives. Our first major deal took over 18 months to close. We vividly recall our champion sat us down and said, “Look, I get the benefit of your solution, but help me build a business case to demonstrate the value to us and to help me sell this internally”.
We built the business case together, won the deal and they were our longest standing client. Most importantly, we realized two vital insights: (1) the importance of using business cases to align with our buyer, and (2) the power of providing our Champion with a tool that helps them sell our solution to their stakeholders.
We started creating business cases for every deal, building our key metrics and most importantly engaging with our buyers on them. But the process was clunky and very time-consuming. Business cases required a lot of work to formulate in Excel, adapt for every sales opportunity and then transfer them into some form of compelling narrative -exec summary, proposal, etc.- for different internal stakeholders. There had to be a better way! Symbe was born.
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Build deal-winning business cases in seconds.
Symbe’s collaborative platform helps your GTM team quickly build impactful business cases. Qualify leads faster, align closely with customers, and win more deals.