Join us for an insightful fireside chat with Avtar Dhillon, a veteran value consultant whose journey—from BMC’s “infamous” process audits to leading value management at Adobe, ThoughtSpot, DataRobot and now Kabula—has shaped the way organizations quantify and deliver true business impact.

Avtar walks us through the evolution of value consulting over the last decade, the critical importance of establishing value readiness, and the art of building a “value pyramid” to align vendor solutions with customer outcomes. He candidly explores common pitfalls—stalled deals, misaligned pricing, and the cost of indecision—and shares why tailored, outcome-driven demos and ongoing value realization are more essential than ever in today’s market. Whether you’re scaling a startup or steering enterprise sales, Avtar’s blend of strategic rigor and empathetic engagement will equip you to transform assumptions into measurable results.