In this video, we walk through a business case for Zoom, highlighting how their platform can significantly enhance meeting productivity and sales efficiency. By quantifying potential savings, we demonstrate that employees could save 3,600 hours annually, translating to substantial cost savings and improved sales outcomes. We also discuss the importance of tailoring the business case to the prospect's specific situation, including direct cost savings from legacy solutions and reduced customer service inquiry resolution times. You to consider how we can brand this business case with the prospect's logo and colours for a more tailored approach. Finally, it showcases the cost of delay, showing the value lost each month the decision is postponed.