Business cases are like taxes, nobody wants to do them.

Symbe turns dread into delight for you and your buyer, enabling you to focus on closing not crunching.

Start using business cases for more than just closing deals

Symbe Business Cases are designed for every stage of the sales cycle

1. Qualification

Presents the Value Hypothesis

2. Discovery

Establishes the key value drivers

3. Presentation & Demo

Connects the product to the value drivers

4. Stakeholder Buy-In

Empowers your champion

5. Contract Sent

Eliminates signing hesitation

1. Qualification

Presented as a value hypothesis, your business case frames the conversation around assumed pain points and the value that could be created. It invites your prospect to validate the opportunity and structures the route to an eventual decision. Shift your buyer’s mindset to value and outcomes—not just features.

2. Discovery

The business case is the central collaborative tool for Discovery. It structures the conversation around the outcomes that are important to your buyer and builds the value story. As a collaborative tool, your buyer participates and becomes co-owner of the business case. This ensures that when internal stakeholders review the business case later, it already aligns with their needs and priorities.

3. Presentation & Demo

Most product demos focus on what the solution does, but combining your demo with a business case focuses everyone on why it matters. Each feature you present is tied directly to a measurable outcome in the business case. This acts as a guide to know what features are important to showcase and reinforces the value and impact of your solution, and transforms the demo from a product tour into a business impact discussion.

4. Stakeholder Buy–In

At this point the business case becomes your buyer’s decision-making tool. Having built it in collaboration with your Champion, you’ve made sure it’s customised for their needs and that your most compelling case is being made. Your Champion is now empowered to advocate for your solution to their stakeholders. The business case crystallizes the story for the deal and speaks the language of all the decision-making personas.

5. Contract Sent

Confidence at the finish line. The final stage is where deals often stall. Buyer hesitation is at its highest points. The business case eliminates uncertainty. It sits alongside the contract, reinforcing why the deal makes financial and strategic sense. Because decision-makers have already been involved, there’s little room for last-minute objections.

The warm and fuzzy bit.

Christopher J.

Sales EnablementSMB, Stripe

14 Jun

"Enhancing the velocity sales experience with Symbe."

"We've been able to guide sellers to gather data and craft a value-based conversation from the first call using Symbe. It is a great tool to qualify out of deals that are not real, while focusing time and attention on the deals where our solution can make a big impact. It is easy to use and our sellers started winning deals with the tool in under 6 weeks."
Can K.

Strategic Sales Lead EMEA, HubSpot

25 Apr

"Great business case building tool for win enterprise deals."

"Symbe has been instrumental in helping our enterprise team adopt a consistent, value-driven selling approach, especially in complex enterprise deals. The platform's intuitive design makes it incredibly easy to collaborate effectively with prospects throughout the sales cycle. I also value the seamless integration with HubSpot, which allows me to access and manage my business cases directly within my CRM workflow."
Victoria S.

Growth Specialist, Corporate, HubSpot

4 Apr

"A fantastic resource that saves hours of time."

"An amazing business case tool that helps win deals Helps structure a value conversation with my prospect Makes building custom business cases super easy Saves a lot of time in the sales process Nothing really, good for building out use cases Symbe is helping our prospects learn how to buy our product better"
Thomas P.

Sales Manager, Harrison.ai

29 Nov 2024

"Great for value-selling at scale.""

"Symbe enables a consistent approach to value-selling. Easy to use and modify. Intuitive interface make it easy to share with prospects and engage in value conversations with them."
Thomas F.

Senior Enterprise Account Executive, HubSpot

27 Mar

"Ideal for up-market deals."

"Symbe makes it easy to have value-based conversations from the beginning of the sales cycle. AI features save a lot of time. Very intuitive to add and modify outcomes and variables. It is easy to use and flexible depending on the business case."
Karen O.

Senior Growth Specialist, Mid-Market, HubSpot

26 Nov 2024

"Makes building business cases a breeze."

"Symbe has made it so easy to create business cases that my prospects and customers love. Being able to collaborate with my champion directly on the business case is a bonus!"
Tea B.

Senior Services Consultant, HubSpot

20 Nov 2024

"Effortlessly Builds Strong Business Cases."

"Symbe enables our team to consistently create and deliver compelling business cases, ensuring a unified approach and a high level of professionalism across all projects. Its streamlined tools and features allow us to present our ideas clearly and persuasively, driving better decision-making and alignment within the team. It is quick, intuitive and user-friendly It has a slick interface with an elegant design It ensures smooth collaboration with diverse stakeholders."
Sebastien G

Founder & CEO, CareVoice

10 Aug 2024

"Symbe helps us to have relevant, value-based conversations to win more deals."

We're in a space selling to insurers that has rather long enterprise sales cycles. We use Symbe to help quantify the value of our solution and demonstrate a clear reason for first buy or expand business with existing clients. The solutions saves us a lot of time in building business cases.
Peter O.

CEO, Penspen >1,000 emp.

7 May 2024

"Fantastic value-selling tool."

Symbe is super intuitive, making for immediate engagement and productivity. In contrast to many alternatives that demand comprehensive training to extract their full value, users of Symbe can swiftly move from sign-up to configuring their initial business case in a short span of time.

Build deal-winning business cases in seconds.

Symbe’s Intelligent Business Case platform helps GTM teams quickly build impactful business cases. Qualify leads faster, align closely with customers, and win more deals.