With a 60% win-rate, the Symbe Business Case is the most powerful tool at your disposal.
Symbe Business Cases are designed for every stage of the sales cycle
Presents the Value Hypothesis
Establishes the key value drivers
Connects the product to the value drivers
Empowers your champion
Eliminates signing hesitation
Presented as a value hypothesis, your business case frames the conversation around assumed pain points and the value that could be created. It invites your prospect to validate the opportunity and structures the route to an eventual decision.
Shift your buyer’s mindset to value and outcomes—not just features.
The business case is the central collaborative tool for Discovery. It structures the conversation around the outcomes that are important to your buyer and builds the value story. As a collaborative tool, your buyer participates and becomes co-owner of the business case.
This ensures that when internal stakeholders review the business case later, it already aligns with their needs and priorities.
Most product demos focus on what the solution does, but combining your demo with a business case focuses everyone on why it matters. Each feature you present is tied directly to a measurable outcome in the business case.
This acts as a guide to know what features are important to showcase and reinforces the value and impact of your solution, and transforms the demo from a product tour into a business impact discussion.
At this point the business case becomes your buyer’s decision-making tool. Having built it in collaboration with your Champion, you’ve made sure it’s customised for their needs and that your most compelling case is being made.
Your Champion is now empowered to advocate for your solution to their stakeholders. The business case crystallizes the story for the deal and speaks the language of all the decision-making personas.
The final stage is where deals often stall. Buyer hesitation is at its highest points. The business case eliminates uncertainty. It sits alongside the contract, reinforcing why the deal makes financial and strategic sense. Because decision-makers have already been involved, there’s little room for last-minute objections.
We’ve heard that deals applying our Intelligent Business Case platform throughout the sales cycle have a win-rate of over 60%. Why? Because they ensure that every conversation is driving toward a confident, informed decision.
Create compelling business cases in seconds with Symbe.
See the performance gains across the whole GTM team by using Symbe’s collaborative Business Case platform. Qualify faster, build stronger customer alignment and increase your win-rate.
Qualify faster, build stronger customer alignment and increase your win-rate.
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