We’re delighted to announce the appointment of Sridhar Parameshwaran to our Value Management Board of Advisors. Sridhar’s extensive experience in GTM Playbook strategies and Business Value Management will add significant impact to Symbe in our drive for growth and innovation.

Sridhar brings considerable expertise in value selling and best-in-class GTM methodologies across numerous high-profile companies. In addition to providing strategic value management guidance to Symbe, he leads the EMEA and APAC Business Value Engineering team at Certinia. Previously, Sridhar held senior positions at Unit4, Engati, Workday and Oracle.

At Symbe, Sridhar will apply his extensive knowledge of Business Value engineering and leverage his substantial network to further our platform’s promise of enabling value-selling and value delivery at scale.